Lifecycle Copywriter

Job Summary

Seeking a full-time remote Lifecycle Copywriter specializing in women's health, who will manage email, SMS, and in-app writing across the entire customer lifecycle, from initial engagement to retention and win-back, while also engaging in creative experimentation and testing strategies.

Key responsibilities

• Own and create compelling copy for email, SMS, and in-app messaging tailored to various customer segments such as fertility and perimenopause
• Participate in diverse writing projects beyond traditional formats, including educational guides and campaign scripts
• Continuously test and iterate on messaging strategies using performance data to optimize engagement

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience in testing and optimizing copy based on performance metrics
• Proficiency in English at a native or native-level
• Basic knowledge of Figma for collaboration purposes