Lifecycle Copywriter

Job Summary

To support a growing women's health initiative, the full-time remote Lifecycle Copywriter will create engaging copy for email, in-app, and website channels throughout the customer lifecycle, focusing on high-quality execution and creative experimentation.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and wellness
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Test and iterate on copy performance, analyzing data to optimize subject lines and messaging strategies

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A diverse portfolio showcasing copy across email, in-app, and product channels
• Experience with data-driven testing and iteration in copy performance
• Basic literacy in Figma for collaboration with design teams
• Familiarity with compliance challenges related to medical device products is a plus