Lifecycle Copywriter

Job Summary

To support a growing women's health company, the full-time remote Lifecycle Copywriter will create engaging email, SMS, and in-app content across the customer lifecycle, focusing on high-quality execution and innovative copy that resonates with various audience segments.

Key responsibilities

• Own the writing for email, SMS, and in-app communications across all customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Continuously test and iterate on content strategies, analyzing performance data to optimize effectiveness

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• Portfolio demonstrating versatility across email, in-app, and product copy
• Experience with testing and iterating based on performance data
• Basic literacy in Figma for collaboration purposes
• Background in wellness, beauty, or femtech is a plus