Lifecycle Copywriter

Job Summary

Seeking a full-time remote Lifecycle Copywriter specializing in women's health, the successful candidate will manage email, SMS, and in-app writing across the customer lifecycle, focusing on creative experimentation and data-driven testing to enhance engagement and retention.

Key responsibilities

• Own and create compelling copy for email, SMS, and in-app communications across various customer segments
• Engage in diverse writing projects, including guides, campaign scripts, and partnership articles beyond traditional formats
• Continuously test and iterate on messaging strategies, analyzing performance data to optimize content effectiveness

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A portfolio showcasing a range of writing across email, in-app, and product copy
• Proficiency in analyzing performance data to inform content strategies
• Basic literacy in Figma for collaboration with design teams
• Comfort with tight character limits and UI constraints