Lifecycle Copywriter for Women's Health

Job Summary

To support a high-growth startup focused on women's health, the full-time remote Lifecycle Copywriter for Women's Health will create engaging email, in-app, and website content throughout the customer lifecycle, emphasizing creative experimentation and data-driven performance.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond standard formats, such as guides and campaign scripts
• Continuously test and iterate on messaging based on performance data to optimize engagement

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A portfolio demonstrating a range of writing across multiple channels
• Experience in testing and iterating based on performance metrics
• Basic literacy in Figma for collaboration purposes
• Background in wellness, beauty, or femtech is a plus