Lifecycle Copywriter for Women's Health

Job Summary

Focused on enhancing women's health, the full-time remote Lifecycle Copywriter for Women's Health will manage email, in-app, and website content across the customer lifecycle, utilizing creative experimentation and data-driven insights to engage users effectively.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and wellness
• Engage in diverse writing projects beyond standard formats, such as guides and campaign scripts
• Continuously test and iterate content strategies based on performance data to optimize engagement

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing (Klaviyo or equivalent)
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience in testing and iterating based on performance metrics
• Basic proficiency in Figma for collaboration purposes
• Background in wellness, beauty, or femtech is a plus