Lifecycle Copywriter (Women's Health)

Job Summary

To support a growing health-focused startup, the full-time Lifecycle Copywriter (Women's Health) will create engaging content for email, in-app, and website channels throughout the customer lifecycle, from nurturing leads to retention and win-back, all while working remotely with flexible hours.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond standard formats, such as guides and campaign scripts
• Continuously test and iterate messaging based on performance data to optimize engagement

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience with performance data analysis for testing and iterating copy
• Basic proficiency in Figma for collaboration purposes
• Background in wellness, beauty, or femtech is a plus