Lifecycle Copywriter (Women's Health)

Job Summary

To support a growing women's health initiative, the full-time remote Lifecycle Copywriter (Women's Health) will create engaging and effective copy for email, in-app, and website communications throughout the customer lifecycle, focusing on high-quality execution and creative experimentation.

Key responsibilities

• Own email, SMS, and in-app writing across the full lifecycle for various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Test and iterate copy based on performance data, while managing recurring calendar-driven tasks efficiently

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing
• A portfolio demonstrating a range of copy across email, in-app, and product channels
• Experience with testing and iterating copy based on real performance data
• Basic Figma literacy for collaboration purposes
• Familiarity with compliance challenges related to medical device products is a plus