Lifecycle Copywriter (Women's Health)

Job Summary

To support a high-growth startup focused on women's health, the full-time remote Lifecycle Copywriter (Women's Health) will create compelling copy for email, in-app, and website channels throughout the customer lifecycle, emphasizing creative experimentation and data-driven results.

Key responsibilities

• Own the writing for email, SMS, and in-app communications across various customer segments including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as guides, campaign scripts, and articles
• Continuously test and iterate on messaging based on performance data to optimize engagement and effectiveness

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing
• A portfolio showcasing a range of copy across email, in-app, and product channels
• Experience with testing and iterating based on performance data
• Basic literacy in Figma for collaboration purposes
• Background in wellness, beauty, or femtech is a plus