Lifecycle Copywriter (Women's Health)

Job Summary

To support a growing hormonal health company, the full-time remote Lifecycle Copywriter (Women's Health) will create compelling copy for email, in-app, and website channels across the customer lifecycle, focusing on high-quality execution and creative experimentation.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as educational guides and campaign scripts
• Continuously test and iterate on copy performance, utilizing data to refine subject lines, messaging, and send strategies

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing
• A portfolio demonstrating versatility across email, in-app, and product copy
• Experience with data-driven testing and iteration in copy performance
• Basic proficiency in Figma for collaboration purposes
• Familiarity with the wellness, beauty, or femtech industries is a plus