Lifecycle Copywriter (Women's Health)

Job Summary

To support a growing women's health initiative, the full-time Lifecycle Copywriter (Women's Health) will create engaging copy for email, in-app, and website channels throughout the customer lifecycle, focusing on high-quality execution and creative experimentation in a remote environment.

Key responsibilities

• Own the writing for email, SMS, and in-app communications across various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as campaign scripts and educational guides
• Continuously test and iterate on copy based on performance data, ensuring timely execution of recurring content

Required qualifications

• 3+ years of copywriting experience, particularly in email/lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience with data-driven testing and iteration in copywriting
• Native or native-level proficiency in English
• Basic literacy in Figma for collaboration purposes