Lifecycle Copywriter (Women's Health)

Job Summary

To support a high-growth startup focused on women's health, the full-time remote Lifecycle Copywriter (Women's Health) will create compelling copy for email, in-app, and website channels across the entire customer lifecycle, emphasizing creative experimentation and data-driven iterations.

Key responsibilities

• Own the writing for email, SMS, and in-app communications tailored to various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Continuously test and iterate on copy elements, analyzing performance data to enhance effectiveness

Required qualifications

• 3+ years of copywriting experience with a focus on email and lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience in testing and iterating based on performance data
• Basic literacy in Figma for collaboration
• Background in wellness, beauty, or femtech is a plus