Lifecycle Marketing Analytics Manager
Job Summary
Seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager, this full-time remote position will lead a team of analysts, delivering data-driven insights on lifecycle, CRM, and promotional efforts to inform customer investment and program scaling.
Key responsibilities
- Lead a team of data analysts to provide insights on lifecycle, promotions, and CRM initiatives
- Own measurement of promotional spend, focusing on incrementality, ROI, and offer optimization
- Develop targeting and measurement strategies for cross-product adoption and support lifecycle program optimization
Required qualifications
- 5+ years of experience in lifecycle, CRM, retention, or growth analytics
- 1+ year of experience managing analysts
- Proven experience with experimentation, including A/B testing and holdout design
- Experience with CRM platforms, preferably Braze
- Hands-on experience applying AI tools to analytics workflows
Complete Job Description
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