Lifecycle Marketing Lead

Job Summary

To build and scale lifecycle marketing initiatives, the full-time remote Lifecycle Marketing Lead will own the strategy and execution of customer communications throughout the entire customer journey, focusing on improving conversion, retention, and customer value.

Key Responsibilities

• Own the lifecycle marketing roadmap, translating company growth priorities into actionable programs
• Design behavior-led customer journeys using data to segment audiences and trigger communications
• Develop and implement strategies for trial conversion, renewal, and upsell opportunities to enhance customer value

Required Qualifications

• 7+ years of experience in lifecycle marketing, CRM, or related fields
• Proven track record of building successful lifecycle programs that drive conversion and retention
• Hands-on experience with automated customer journeys and multi-step campaigns
• Strong analytical skills with experience in experimentation and test design
• Familiarity with modern lifecycle/CRM platforms such as Iterable, Braze, or Salesforce Marketing Cloud