Lifecycle Marketing Lead

Job Summary

Experienced marketers will find a full-time remote Lifecycle Marketing Lead opportunity focused on developing and executing lifecycle marketing strategies to enhance customer retention, subscription engagement, and lifetime value.

Key responsibilities

• Own and develop lifecycle marketing strategy across various customer touchpoints, including onboarding and retention
• Create engaging messaging that simplifies complex genetic concepts for a general audience
• Analyze subscription and behavioral data to identify disengagement factors and implement targeted campaigns

Required qualifications

• 7+ years of experience in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies
• Proven track record of diagnosing and addressing retention issues, with measurable impacts on churn or lifetime value
• Experience in early-stage companies, building programs from the ground up
• Strong writing skills, demonstrated through a portfolio of successful lifecycle campaigns
• Hands-on experience with lifecycle marketing platforms and data analysis tools, including SQL or BI tools