Lifecycle Marketing Manager

Job Summary

Owning all email marketing initiatives, the part-time contract Lifecycle Marketing Manager will manage lifecycle flows, marketing campaigns, and transactional emails for both players and Game Masters in a fully remote setting.

Key responsibilities

• Develop and optimize lifecycle flows for onboarding, activation, and reactivation of users
• Execute marketing and campaign emails for events, conventions, and partner activations
• Conduct ongoing testing and optimization of email strategies including subject lines and segmentation

Required qualifications

• 4+ years of experience in a lifecycle or CRM role focused on growth goals
• Hands-on experience with Customer.io
• Proven B2C marketing experience
• Strong understanding of A/B testing and data analysis for campaign optimization
• Ability to manage multiple user personas and prioritize tasks effectively