Lifecycle Marketing Manager

Job Summary

To scale the rider and user retention ecosystem, the full-time remote Lifecycle Marketing Manager will manage lifecycle campaigns, design advanced experimentation strategies, and collaborate with data science to deliver personalized user journeys.

Key responsibilities

• Act as the single source of truth for lifecycle campaigns, architecting cross-channel strategies and owning data science analytics
• Design and execute sophisticated Multi-Armed Bandit experiments to optimize content and user engagement based on real-time feedback
• Collaborate with Data Science to implement advanced segmentation models for hyper-personalized user experiences

Required qualifications

• 4+ years of lifecycle or growth marketing experience in a fast-paced B2C environment
• Strong understanding of data science methodologies and statistical significance measurement
• Hands-on technical proficiency with enterprise CRM engines, preferably Braze
• Proficiency in data visualization tools and strong spreadsheet modeling skills
• Experience managing JIRA-style ticketing frameworks for cross-functional alignment