Lifecycle Marketing Manager
Job Summary
Managing multi-channel customer communications, the full-time Lifecycle Marketing Manager will develop and optimize campaigns focused on onboarding, engagement, retention, and win-back strategies while working remotely.
Key responsibilities
- Manage lifecycle programs end-to-end, from concept to analysis and documentation
- Formulate hypotheses and run A/B tests to improve conversion and retention metrics
- Analyze multi-channel campaign funnels using data visualization tools to extract actionable insights
Required qualifications
- 3-5 years of experience in lifecycle marketing, email marketing, or retention marketing
- Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App)
- Proficient with enterprise ESPs/CDPs and analytics software
- Strong collaboration skills to translate marketing strategy into execution
- Analytical self-starter with the ability to use data to inform campaign decisions
Complete Job Description
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