Lifecycle Marketing Manager
Job Summary
Owning the marketing-led customer journey for paying clients, the full-time remote Lifecycle Marketing Manager will design and implement onboarding, retention, and expansion strategies to drive revenue growth while utilizing AI-driven workflows.
Key responsibilities
- Develop and manage the 30/60/90 onboarding program and ongoing customer communications to enhance adoption and retention
- Segment customers based on behavior and lifecycle stage to orchestrate targeted marketing journeys and triggers
- Identify and execute expansion and cross-sell opportunities, collaborating with Sales and Customer Success to optimize revenue outcomes
Required qualifications
- 5 to 7 years of experience in lifecycle, CRM, or retention marketing within a B2B SaaS environment
- Proven track record of designing behavior-triggered customer journeys with measurable outcomes
- Experience with marketing automation tools and cohort analysis
- Hands-on experience building AI agents or workflows that enhance operational efficiency
- Ability to work effectively across teams, particularly with Growth, Customer Success, and Product Marketing Management
Complete Job Description
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