Lifecycle Marketing Manager

Job Summary

Passionate marketers will find a remote, full-time opportunity as a Lifecycle Marketing Manager, responsible for developing and optimizing self-service customer lifecycle programs, managing project timelines, and leveraging AI tools to enhance customer engagement and product adoption.

Key responsibilities

• Develop and execute self-service customer lifecycle strategies to drive onboarding success and account retention
• Collaborate with cross-functional partners to launch and iterate on in-app communications for product adoption
• Analyze program performance and share insights with stakeholders to optimize marketing efforts

Required qualifications

• 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles
• 3+ years of experience in creating or supporting B2B product adoption or customer education programs
• Proven track record of managing cross-functional projects with customer-facing deliverables
• Demonstrable expertise in standalone and evergreen marketing campaigns focused on product adoption
• Familiarity with customer experience management and marketing technologies such as Salesforce and Gainsight