Lifecycle Marketing Manager
Job Summary
Owning the lifecycle marketing system end to end, the full-time Lifecycle Marketing Manager will segment providers, build triggers, and launch campaigns in Iterable and Intercom to enhance provider engagement and behavior in a remote setting.
Key responsibilities
- Build and shape the lifecycle program to engage active providers throughout their journey
- Design and implement provider journeys that drive activation and long-term engagement using behavioral signals
- Create a continuous test-and-learn engine to develop experiments that enhance program effectiveness over time
Required qualifications
- At least 5+ years of experience in a marketplace, subscription, or product-led environment
- Proven track record of building lifecycle programs that successfully changed customer behavior
- Ability to develop strategic roadmaps and execute them using platforms like Iterable
- Experience in using behavioral data for segmentation and triggered experiences
- Familiarity with collaborating closely with product teams to enhance user adoption and experience
Complete Job Description
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