Lifecycle Marketing Manager

Job Summary

As the second Lifecycle Marketing Manager on the Provider Experience team, this full-time remote position will manage the lifecycle marketing program, focusing on segmenting providers, building triggers, and launching campaigns using Iterable and Intercom to enhance provider engagement and behavior.

Key responsibilities

• Build and shape the lifecycle program to engage active providers throughout their journey
• Design and implement provider journeys that promote activation and long-term engagement through targeted messaging
• Create a continuous test-and-learn engine to optimize campaigns based on audience behavior and preferences

Required qualifications

• At least 5+ years of experience in a marketplace, subscription, or product-led environment
• Proven track record of building lifecycle programs that effectively changed customer behavior
• Experience in developing strategies and executing them using marketing automation platforms like Iterable
• Strong analytical skills with the ability to use behavioral data for segmentation and targeting
• Experience collaborating closely with product teams to enhance user adoption and experience