Lifecycle Marketing Manager
Job Summary
Owning lifecycle and retention marketing for email, SMS, and membership communications, the full-time remote Lifecycle Marketing Manager will develop strategies and execute hands-on initiatives to enhance customer engagement, retention, and lifetime value.
Key responsibilities
- Own the lifecycle roadmap, identifying opportunities to enhance the customer journey
- Build and optimize automated flows in Klaviyo, including segmentation and personalization
- Run membership programs focused on onboarding, churn prevention, and win-back strategies
Required qualifications
- 5+ years of experience in lifecycle, CRM, retention, or ecommerce marketing
- Deep hands-on experience with Klaviyo, including building complex flows
- Proven track record of improving retention, repeat purchases, and customer lifetime value
- Strong analytical skills with experience in structured A/B testing
- Familiarity with Shopify or Shopify Plus platforms
Complete Job Description
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