Lifecycle Marketing Manager

Job Summary

To support a growing lifecycle marketing initiative, the full-time Lifecycle Marketing Manager will scale and implement onboarding, activation, retention, and reactivation strategies across email and in-app channels while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Audit and prioritize current lifecycle programs and customer journeys to identify activation and retention gaps
• Design and launch onboarding and activation programs, as well as retention and reactivation flows for users
• Define product-qualified leads (PQL) and expansion signals in collaboration with Sales/RevOps, and establish a structured experimentation program

Required qualifications

• 5-7 years of experience in lifecycle, CRM, retention, or growth marketing at a product-led or self-serve company
• Proven track record of managing lifecycle programs for freemium or pay-as-you-go models
• Strong proficiency with email/CRM platforms and in-product messaging tools
• Analytical skills to conduct cohort analysis and measure activation and retention metrics independently
• Experience in designing and executing experiments to drive user engagement and retention