Lifecycle Marketing Manager

Job Summary

Owning email and SMS marketing strategies, the full-time Lifecycle Marketing Manager will manage monthly planning, campaign execution, and performance reporting while working remotely with clients and internal teams to drive customer engagement and retention.

Key responsibilities:

• Own monthly email and SMS planning, building marketing calendars for product launches and campaigns
• Lead client meetings to review results and coordinate upcoming work, ensuring alignment on offers and assets
• Write and send email and SMS campaigns, managing customer segments and optimizing automated flows based on performance data

Required qualifications:

• 4+ years of hands-on experience in email, SMS, or lifecycle marketing, preferably in e-commerce
• Proficiency with Klaviyo or similar platforms, and experience with Shopify and customer data management
• Strong copywriting skills with the ability to adapt to different brand voices
• Experience in designing A/B tests and interpreting performance data to drive campaign improvements
• Organized and detail-oriented, with a proactive approach to communication and project management