Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing strategy, the full-time remote Lifecycle Marketing Manager will manage email, in-app messaging, and push notifications throughout the customer journey, focusing on onboarding, engagement, and retention.

Key responsibilities

• Map the customer journey and identify high-impact opportunities for activation, conversion, retention, and expansion
• Build and iterate on automated campaigns and triggered flows using a marketing automation platform
• Run A/B tests and manage email deliverability and list hygiene to optimize campaign performance

Required qualifications

• 5+ years of experience in lifecycle, CRM, retention, or email marketing programs, preferably for subscription services
• Fluency in modern marketing automation platforms (e.g., Customer.io, Iterable, Braze, Klaviyo)
• Strong copywriting skills with a focus on persuasive messaging
• Comfort with data analysis and reporting, including SQL and product analytics
• Understanding of email deliverability fundamentals and compliance regulations (CAN-SPAM, GDPR/CCPA)