Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing strategy end-to-end, the full-time Lifecycle Marketing Manager will manage email, in-app messaging, and push notifications across the customer journey, focusing on onboarding, engagement, and retention in a remote role.

Key responsibilities

• Develop and manage the lifecycle marketing roadmap, identifying high-impact opportunities for customer activation and retention
• Build and optimize automated campaigns and triggered flows using a marketing automation platform
• Collaborate with cross-functional teams to ensure coordinated messaging across all customer touchpoints

Required qualifications

• 5+ years of experience in lifecycle, CRM, retention, or email marketing, preferably for subscription services
• Proficiency in modern marketing automation platforms like Customer.io, Iterable, Braze, or Klaviyo
• Strong copywriting skills with the ability to create persuasive messaging
• Comfort with data analysis and reporting, including SQL and product analytics
• Understanding of email deliverability and compliance regulations such as CAN-SPAM and GDPR/CCPA