Lifecycle Marketing Manager

Job Summary

Owning the lifecycle strategy for developer engagement, the full-time remote Lifecycle Marketing Manager will manage email journeys, content creation, and performance measurement to educate, activate, and retain users of Expo Application Services while collaborating with cross-functional teams.

Key responsibilities

• Develop and execute the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention
• Create and optimize lifecycle email journeys, ensuring compliance with applicable regulations
• Define and analyze lifecycle KPIs, refining messaging and strategies based on performance data

Required qualifications

• 4-7+ years of experience in email marketing, lifecycle marketing, content marketing, or growth marketing
• Hands-on experience building email journeys end to end, including segmentation and personalization
• Admin-level experience with marketing automation tools, preferably HubSpot
• Proven ability to create content that drives measurable business outcomes
• Experience in a high-growth B2B SaaS or developer tools startup is preferred