Lifecycle Marketing Manager
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Job Summary
Owning the pre-sale journey end to end, the full-time remote Lifecycle Marketing Manager will manage programs that engage prospects and customers, turning leads into pipeline and active users into long-term advocates.
Key responsibilities
- Map, build, and optimize the pre-sale journey from new lead to opportunity while recycling closed-lost and stalled opportunities
- Develop and implement post-sale programs for onboarding, adoption, and renewal across various platforms
- Run A/B tests and measure pre-sale funnel reporting to influence pipeline and success metrics for post-sale programs
Required qualifications
- 5+ years in lifecycle, email, CRM, or customer marketing, with a minimum of 3 years at a SaaS company
- Proven track record of lifecycle programs that positively impacted revenue metrics
- Hands-on expertise in marketing automation platforms such as HubSpot or similar
- Experience using product usage data to personalize campaigns and a strong command of segmentation and lead scoring
- Ability to draft compelling copy and collaborate effectively with cross-functional teams
Complete Job Description
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