Lifecycle Marketing Manager

Job Summary

Owning the webinar program and lifecycle events, the full-time Lifecycle Marketing Manager will develop integrated campaigns targeting both customers and prospects, driving product adoption and new customer acquisition in a remote work environment.

Key responsibilities

• Manage the end-to-end webinar program, including planning, promotion, and follow-up
• Design and execute lifecycle events and campaigns to enhance product adoption and generate cross-sell opportunities
• Collaborate with cross-functional teams to align marketing efforts and track program performance metrics

Required qualifications

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management
• Proven experience in managing webinar or virtual event programs from planning to execution
• Hands-on experience with marketing automation and webinar platforms such as HubSpot or Marketo
• Demonstrated ability to drive measurable pipeline growth through cross-sell and new customer acquisition
• Experience marketing a B2B SaaS product