Lifecycle Marketing Manager
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Job Summary
To help build and scale a best-in-class communications program, the full-time remote Lifecycle Marketing Manager will lead the development and execution of multi-channel lifecycle strategies, focusing on improving patient and provider engagement in mental healthcare.
Key responsibilities
- Develop and execute multi-channel lifecycle marketing strategies across email, SMS, and push notifications
- Collaborate with cross-functional teams to enhance reporting, analytics capabilities, and test-and-learn initiatives
- Drive program growth and business results through effective lifecycle campaigns in both B2B and D2C environments
Required qualifications
- 5+ years of experience in lifecycle or retention marketing with a proven track record in multi-channel campaigns
- Hands-on experience with enterprise-level ESPs, preferably Iterable and Hubspot
- Strong analytical skills to interpret data and run A/B tests for campaign optimization
- Excellent project management skills, capable of managing multiple initiatives simultaneously
Complete Job Description
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