Lifecycle Marketing Manager

Job Summary

Owning the technology and execution of customer engagement strategies, the full-time Lifecycle Marketing Technical Manager will build and optimize personalized, multichannel customer journeys using AI and automation in a hybrid work environment.

Key responsibilities:

• Build, launch, and optimize personalized customer journeys across various channels including email, SMS, and in-app messaging
• Leverage AI and automation to enhance personalization and scale lifecycle marketing capabilities
• Utilize customer data and performance metrics to drive improvements in activation, engagement, retention, and revenue

Required qualifications:

• 5+ years of experience in lifecycle marketing, marketing automation, or CRM, with expertise in Braze or similar platforms
• Strong technical skills in customer journeys, segmentation, personalization, and marketing data integrations
• Experience using AI and automation to improve workflows and efficiency
• Analytical mindset with a background in A/B testing and data-driven decision making
• Proven track record of problem-solving and delivering results in fast-paced environments