Lifecycle Marketing Manager
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Job Summary
Owning the lifecycle and email marketing strategies, the full-time Lifecycle Marketing Manager will design user journeys, manage automated flows, and analyze performance metrics remotely while engaging with both buyers and sellers on the platform.
Key responsibilities
- Manage all email marketing initiatives, including automated lifecycle flows, newsletters, and promotions
- Map and execute buyer and seller journeys using HubSpot, ensuring effective onboarding and re-engagement
- Write and optimize copy for emails and notifications, while building workflows that integrate with various tools
Required qualifications
- 4-7 years of experience in lifecycle marketing, CRM, or marketing automation
- Proficient in HubSpot, including complex workflows and API integrations
- Experience in a startup environment with a focus on building and managing programs
- Strong data segmentation skills and comfort working with analytics
- Excellent writing skills with the ability to adapt tone for different audiences
Complete Job Description
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