Lifecycle Marketing Manager

Job Summary

Experienced lifecycle marketers will find a full-time, 3-month fixed-term contract opportunity as a Lifecycle Marketing Manager, responsible for scaling and implementing lifecycle programs focused on onboarding, activation, retention, and reactivation in a product-led, self-serve environment.

Key responsibilities

• Audit and prioritize current lifecycle programs and customer segmentation to identify activation and retention gaps
• Design and launch onboarding and activation programs across email and in-app channels to enhance user experience
• Define product-qualified leads (PQL) and expansion signals in collaboration with Sales/RevOps, while establishing a structured experimentation program

Required qualifications

• 5-7 years of experience in lifecycle, CRM, retention, or growth marketing at a product-led or self-serve company
• Hands-on experience managing lifecycle programs for freemium, free-trial, or pay-as-you-go models
• Strong proficiency with email/CRM platforms and in-product messaging tools
• Analytical skills to conduct cohort analysis and define activation and retention metrics independently
• Experience collaborating with Sales/RevOps on usage-based handoffs and product-qualified leads