Lifecycle Marketing Specialist

Job Summary

Owning the lifecycle marketing roadmap, the full-time remote Lifecycle Marketing Specialist will manage campaigns across the customer journey, focusing on onboarding, activation, retention, and revenue impact.

Key responsibilities

• Own the lifecycle marketing roadmap and campaign calendar from strategy to execution and measurement
• Lead always-on and triggered campaigns throughout the customer journey, including onboarding, engagement, and win-back
• Utilize data and AI tools to optimize campaigns and report on performance metrics such as activation and retention

Required qualifications

• Proven experience managing a lifecycle marketing roadmap and campaigns in a SaaS environment
• Strong product marketing background with expertise in messaging, positioning, and customer personas
• Deep understanding of customer segmentation and the drivers of activation and retention
• Hands-on experience with cross-channel execution, including email and in-app messaging
• Fluency with analytics tools and a data-driven approach to campaign development