Lifecycle Marketing Specialist

Job Summary

Building and managing patient lifecycle campaigns, the full-time Lifecycle Marketing Specialist will design triggered journeys across various communication channels, ensuring effective patient engagement and retention in a remote setting.

Key responsibilities

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app messaging
• Own end-to-end audience segmentation, including data validation and campaign logic QA
• Collaborate with Product and Engineering teams to align lifecycle programs with product milestones and develop notification infrastructure

Required qualifications

• 6+ years of hands-on experience building lifecycle programs using email, SMS, and at least one other channel
• Proficiency in consumer lifecycle tools such as Iterable or Braze
• Background in consumer health, wellness, subscription, or financial services
• Experience designing and analyzing A/B tests in lifecycle marketing
• Comfortable working with data to validate campaign flows and audience segments