Lifecycle Marketing Specialist
Job Summary
Owning the customer journey from first touch through renewal and expansion, the full-time remote Lifecycle Marketing Specialist will design and execute multi-channel lifecycle campaigns while managing the marketing automation platform (HubSpot) and collaborating with Sales, Customer Success, and Product teams.
Key responsibilities
- Design, build, and optimize multi-channel lifecycle campaigns across the customer journey
- Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between teams
- Partner with Analytics/Ops to define and track core lifecycle metrics and report on campaign performance
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or equivalent experience
- 3+ years of experience in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech
- Strong experience with HubSpot, including workflows and segmentation
- Track record of building nurture programs that drive key business metrics
- Experience in payments, fintech, or other regulated B2B industries is a plus
Complete Job Description
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