Lifecycle Marketing Specialist

Job Summary

To support a growing portfolio of products, the full-time Lifecycle Marketing Specialist will manage the execution of email and in-app campaigns, coordinate cross-functional projects, and analyze performance data, all while working remotely.

Key responsibilities

• Own the day-to-day execution of campaigns within Iterable and HubSpot, including building, scheduling, and testing customer journeys
• Coordinate cross-functional projects between marketing, operations, analytics, and product marketing teams to enhance collaboration and efficiency
• Pull and analyze data to track campaign performance and share insights to optimize marketing strategies

Required qualifications

• 2+ years of experience in lifecycle, CRM, or growth marketing, preferably in a product-led, SaaS, or technology company
• Proven ability to work autonomously and manage multiple projects efficiently in fast-paced environments
• Experience working cross-functionally to identify and unlock new opportunities for efficiency
• Strong analytical skills with the ability to derive insights from quantitative and qualitative data
• Fluency in email marketing principles, automation, data analysis, and A/B testing methodologies