Loyalty Engagement Manager

Job Summary

Driving member engagement strategies, the full-time salaried Loyalty Engagement Manager will develop and execute initiatives across member lifecycle management, loyalty promotions, and partner marketing while collaborating with cross-functional teams at the corporate headquarters in North Bethesda, MD.

Key responsibilities

• Lead member engagement strategy by identifying priority audiences and opportunities, partnering with teams to implement strategies
• Develop and measure national and targeted loyalty promotions using a test-and-learn approach to inform future strategies
• Manage select partnerships, integrating partner value into the member lifecycle to enhance participation and engagement

Required qualifications

• A minimum of 5 years of experience in loyalty marketing, lifecycle/CRM marketing, or consumer marketing, preferably in travel or hospitality
• Experience in developing and executing integrated multi-channel marketing campaigns across a large member/customer base
• High proficiency in MS Office applications, with experience in Adobe Analytics, Tableau, and/or SQL being a plus
• Understanding of customer and loyalty program behavior, with the ability to translate insights into effective engagement strategies
• Bachelor's Degree in Marketing, Business, Hospitality Management, or a related field; a Master's Degree is a plus