Major Event Strategy Lead

Job Summary

Leading the development of major event strategies, the full-time Principal, Major Event Strategy & Operations will take ownership of a flagship customer conference and oversee the strategic planning and execution of major events while working remotely.

Key responsibilities

• Manage end-to-end planning and execution of the flagship customer conference, including venue sourcing, agenda design, and stakeholder management
• Lead strategic planning for major events, establishing objectives, budgets, and success measures while coordinating with sales and marketing teams
• Develop and implement event measurement and reporting systems to track the effectiveness of event spend and outcomes

Required qualifications

• Eight or more years in B2B event marketing with experience managing larger, complex events
• Proven end-to-end ownership of multi-day conferences with several hundred attendees
• Experience building event measurement and pipeline attribution models accepted by finance organizations
• Demonstrated ability to run a speakers bureau or CFP program, including coaching senior executives
• Experience managing an annual event program budget of $5M or greater