Manager, CRM Operations

Job Summary

Focused on implementing CRM strategy and operational frameworks, the full-time Manager, CRM Operations will oversee email and SMS initiatives across multiple brands while collaborating with IT, MarTech, and external vendors in a remote setting.

Key responsibilities

• Complete projects that align with CRM strategy and governance standards for email and SMS programs
• Provide strategic guidance and performance insights to enhance personalization and channel effectiveness across brands
• Advise on campaign execution feasibility and manage brief creation, quality assurance, and email builds

Required qualifications

• Bachelor's degree in marketing, business, communications, technology, analytics, or a related field
• Minimum of 3 years of experience in CRM, marketing operations, or digital marketing strategy, with a focus on email and SMS
• Strong understanding of CRM, email marketing, SMS marketing, and customer journey marketing
• Experience with marketing automation and CRM tools for customer segmentation and campaign execution
• Proficient in Microsoft Office, especially PowerPoint and Excel