Manager of Acquisition Marketing
Job Summary
To drive profitable customer growth, the full-time Manager of Acquisition Marketing will oversee the execution and performance of direct response marketing programs, focusing on direct mail and email channels while working remotely within the Central or Eastern US time zones.
Key responsibilities
- Lead end-to-end execution and delivery of direct mail and email acquisition programs
- Own performance metrics across leads, conversion, revenue, and cost efficiency
- Analyze performance data to drive insights and optimize marketing strategies
Required qualifications
- Bachelor's Degree in Business, Marketing, Communications, or related field
- 7 years of relevant experience in acquisition marketing or direct response marketing
- Strong understanding of direct mail and email marketing in an acquisition context
- Highly analytical with experience working with performance data
- Proven ability to manage multiple campaigns and priorities simultaneously
Complete Job Description
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