Manager of Emerging Media

Job Summary

Leading paid media initiatives, the full-time Manager of Emerging Media will manage and optimize campaigns, identify new media partners, and enhance audience engagement in a remote setting.

Key responsibilities

• Manage PPL partners and campaigns, focusing on planning, execution, and performance optimization
• Identify and test emerging media channels and audience segments to expand prospective student reach
• Collaborate cross-functionally to ensure effective campaign execution and partner accountability

Required qualifications

• Bachelor's degree in advertising, communications, marketing, management, or a related field
• 5+ years of experience in paid media, digital marketing, or performance marketing
• Experience managing external media or lead-generation partners, particularly in performance-based campaigns
• Proficient understanding of paid search, paid social, display, and programmatic media channels
• Experience with audience segmentation, targeting, and campaign measurement