Manager of Tagging and Analytics

Job Summary

As the Manager of Tagging and Analytics, this full-time remote position will manage data quality and tagging governance for the retail analytics ecosystem, ensuring clean and reliable data flows through analytics systems while collaborating with internal teams and external vendors.

Key responsibilities:

• Optimize and maintain tag placements across various tag management systems, ensuring data layer validation and monitoring for defects
• Define measurement strategies, build tagging specifications, and align KPIs across teams to enhance customer journey instrumentation
• Lead the development of governance frameworks and standards, facilitating cross-functional meetings to prioritize tagging requirements

Required qualifications:

• 6-10 years of experience in digital analytics, measurement, or data governance roles with expertise in analytics implementation
• 2+ years of hands-on experience with GA4 implementation and a comprehensive understanding of its tagging architecture
• 5+ years working in a tag management system environment, capable of designing and implementing complex tagging solutions
• Bachelor's degree required; master's degree preferred
• Proven experience in developing data governance frameworks and managing multiple vendors effectively