Marketing Analytics Consultant
Job Summary
Seeking a seasoned Marketing Analytics & Insights Consultant, this part-time remote role will focus on assessing Minerva's marketing strategies, identifying opportunities for lead generation, and translating research into actionable recommendations to enhance digital marketing effectiveness.
Key Responsibilities
- Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel to identify gaps and opportunities
- Research and analyze competitor strategies, market trends, and audience behavior to develop actionable insights
- Present findings and strategic recommendations to leadership, ensuring clarity and actionable implementation
Required Qualifications
- Significant professional experience in digital marketing, growth marketing, or marketing strategy
- Strong understanding of SEO and emerging search strategies
- Proficiency in Excel/Google Sheets and experience with SEO/web analytics platforms like SEMrush
- Excellent analytical skills with the ability to synthesize large amounts of information into clear insights
- Experience in evaluating digital marketing performance and identifying improvement opportunities
Complete Job Description
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