Marketing Analytics Lead

Job Summary

To support data-driven decision-making, the full-time Marketing Analytics Lead will perform statistical modeling and analysis of datasets, develop metrics and visualizations, and collaborate with technology and business teams in a remote environment.

Key responsibilities

• Conduct statistical modeling and analysis to identify trends and patterns in structured and unstructured datasets
• Collaborate with development and data management teams to gather and define technical requirements for data analysis
• Create and maintain dashboards and reports that facilitate data storytelling and interpretation for business stakeholders

Required qualifications

• Minimum of 6 years of related experience with a Bachelor's degree, or 4 years with a Master's degree, or a PhD with 2 years of experience
• Specialized expertise in marketing analytics and a strong understanding of data visualization tools
• Experience in leading complex data analysis projects and providing actionable insights to decision-makers
• Proven ability to work collaboratively across teams and manage multiple assignments effectively
• Familiarity with industry standards and best practices in data analysis and reporting