Marketing Analytics Manager
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Job Summary
Partnering closely with Marketing, Media, and Email & Text teams, the full-time remote Marketing Analytics Manager will own the measurement approach for marketing performance, evaluate campaign effectiveness, and oversee actionable reporting to enhance ROI.
Key responsibilities
- Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards
- Evaluate campaign performance and recommend changes to budget, channel mix, and targeting to improve ROI
- Lead analytics for the content personalization program, including test design and customer journey analysis
Required qualifications
- Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field
- 5+ years of experience in marketing or digital analytics
- 2+ years of experience managing or mentoring analysts
- Advanced proficiency in SQL and Microsoft Excel
- Strong experience with data visualization and reporting tools
Complete Job Description
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