Marketing Analytics Manager
Job Summary
Experienced marketers will find a full-time salaried Marketing Analytics Manager opportunity focused on building customer intelligence, enhancing marketing effectiveness, and driving business growth through data-driven insights, with remote work available in several states.
Key responsibilities
- Develop comprehensive customer profiles and segmentation to enhance acquisition and retention strategies
- Establish frameworks for measuring marketing performance and advance capabilities in attribution and incrementality
- Own brand health and consumer insights programs, translating market trends and competitive positioning into actionable recommendations
Required qualifications
- 8+ years of experience in marketing analytics or related fields, with at least 3 years in a leadership role
- Proven expertise in customer segmentation, lifecycle analytics, and consumer insights
- Experience with incrementality testing, Media Mix Modeling, and retail performance analysis
- Familiarity with CRM, CDP, and marketing technology platforms
- Strong financial acumen and ability to present complex analyses clearly to executives
Complete Job Description
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