Marketing Analytics Specialist
Job Summary
To support leading law firms in optimizing their marketing efforts, the fully remote Marketing Analytics Implementation Specialist will manage attribution architecture, ensure cross-platform tracking accuracy, and maintain data flow automation while collaborating with various teams to drive insights and revenue.
Key responsibilities
- Maintain and evolve multi-touch attribution frameworks across various marketing channels
- Implement and troubleshoot cross-platform tracking, ensuring alignment with GA4 and CRM systems
- Utilize automation tools to create reliable data pipelines and monitor tracking quality control
Required qualifications
- 3+ years in an attribution, analytics, or digital measurement role
- Strong experience with GA4, platform pixels, and cross-channel attribution workflows
- Familiarity with CRM tools such as LeadDocket, Clio, HubSpot, and/or Salesforce
- Proficiency with Zapier, APIs, and webhook-driven data flows
- Experience troubleshooting form tracking and phone tracking attribution
Complete Job Description
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