Marketing Analytics Specialist
Job Summary
To ensure accurate tracking and attribution across various marketing platforms, the remote independent contractor Marketing Analytics Implementation Specialist will manage data capture, implement tracking architecture, and collaborate with cross-functional teams to optimize analytics for law firms.
Key responsibilities
- Maintain and evolve multi-touch attribution frameworks and ensure alignment across platforms, GA4, and CRM systems
- Configure and troubleshoot cross-platform tracking, including conversion events and call tracking, to validate data accuracy
- Develop reliable attribution pipelines using automation tools and APIs, ensuring data flows meet reporting requirements
Required qualifications
- 3+ years in an attribution, analytics, or digital measurement role
- Strong experience with GA4, platform pixels, and cross-channel attribution workflows
- Familiarity with CRM systems such as LeadDocket, Clio, HubSpot, and/or Salesforce
- Proficiency in using Zapier, APIs, and webhook-driven data flows
- Detail-oriented with a proven ability to troubleshoot tracking issues and manage priorities in a remote environment
Complete Job Description
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